Matt Mac
Hazel Charm Shop Rebrand
Synopsis
Recreate Hazel Charm's logo and branding materials for the launch of it's independent web store, not on the Etsy platform.
Intro
Hazel Charm is a handcrafted business that creates copper ornaments for special occasions. Originally a business that began through an Etsy shop, the owner opened in late 2017 and creates over 50 unique copper ornaments, along with custom charms made-to-order. Hazel Charm continues to expand its selection of ornaments and products. With a strong presense on social media, Facebook and Instagram have become primary drivers of sales.
Rebrand
Prior to the redesign, the previous logo did not represent the brand. A dotted line circle, bordering a cursive system font. The dotted lines were easily interpreted as sewing stitches or embroidery. This new logo directly represents the custom charms that Hazel Charm creates. Using simplified elements from the charm design, the new logo represents Hazel Charm as a home-grown and personalized business.
Upon completion of the redesign, I created an identity guide, which demonstrated proper use of the Hazel Charm brand in many aspects. In the corresponding graphic, you can see padding guidelines and baseline alignment in reference to the logo. Additional branding deliverables included shipment packaging, a custom packing tape, and of course a letterhead and some business card designs.
