Matt Mac

Nexus: Social Media

Synopsis

Nexus is a mobile social networking app with an ad-free, tracker-free, chronological timeline. Nexus allows you to import and merge existing social media accounts and view all of the timelines in one location (concept).

Intro

A corporation has no right selling a person’s actions and interests to the highest bidder. But hundreds of millions of people worldwide use social media sites that track cell phones computers, and record countless amounts of information to be used for advertising purposes or sold for a profit.
Nexus is a subscription based social media network designed to stop the unethical online harvesting of people’s personal information by social media sites. Nexus would be an ad-free social media experience, that doesn’t manipulate or expose people to big marketers for a profit. Nexus will have no algorithim curating or changing the timeline throughout the day, everything in its feed stays chronological.

Wireframe

The Plan

  • A social media network that allows users to link accounts from existing social media platforms.
  • By linking external accounts, users would be able to view all timelines on the Nexus app.
  • Free of advertising, with paid subscriptions. Free alternative, opt-in advertising from trusted partners of the Nexus platform.
  • Invite only platform, incentivized in exchange for free premium subscriptions.
  • Invited friends create their own personal network while simultaneously increasing Nexus’ user base.

Nexus allows you to link all of your existing social accounts, so you can see everything your friends post across Facebook, Twitter, Instagram, you name it we support it. Our chronological timeline also means you won’t miss out on anybodies selfie.

Nexus will use Facebook and other social media sites, including YouTube, targeted advertising to hone in on specific user groups. Specifically the video poster for Nexus’ ad (embed vimeo video on this page) would target the user based on their advertising profile and the video posters would alternate per user. For an example an individual online targeted campaign would target pregnant women and the poster would change to "They know you are pregnant" several campaigns would continue to target some very specific advertising groups. Such as "They know you are single" "They know you didn't finish college" the list goes on, I drafted over a dozen unique video posters that would be used in the overall advertising campaign. Allowing Nexus to use sites with very in-depth targeted advertising and basically use that feature against them.

I also created a supporting campaign for real world advertising, being very similar to the video advertisement that would ideally have been rolled out massively across the internet. The target market would have seen the video already and these ads would only reiterate how much information big social is harvesting from its users. If the audience hadn't seen the video before they saw these ads in transit station takeovers and billboards, there is a call to action that brings them to Nexus' website.