Matt Mac - Spin City Cycle

Spin City Cycle

Synopsis

Create a vector version of the current logo that is easy to alter, i.e. create color variants.

Intro

Spin City Cycle is a small business in Queens, New York. I was the head mechanic there during my time in college. I was frequently given the task to reproduce the business cards, create email blasts and any posters or fliers. I found myself always using Spin's logo for all of our branding material, obviously. However the file was only saved as a JPEG only 500 pixels wide and in black and white.

The OG

Prior to the rebuild, the previous logo (pictured here) was saved in a lossy file format and most likely was compressed and passed between their computers at the shop throughout the years. I scoured and searched through all of the computer harddrives and online file hosting Spin City had looking for the original logo. Having only a grayscale logo to work with while creating newsletters and designs for promotions was lackluster at best. So, originally I sought out to add color to it, a multiply filter and some masks with fills were not cutting it out for me. At that point I figured I'd workout on my Illustrator skills and use it's built-in 3D shape tools to create the vector graphic with the added benefit of very easy, very quick color changes.

After the rebuilding the logo, I decided, what the heck, let's redo the website too. Spin City Cycle's website was hosted on Squarespace, a simple and straight forward CMS. The added ability to tweak the css was helpful for making the site a little more unique than the rest of the Squarespace cookie cutter sites. I even created a set of graphics for the service menu and other parts of the website.