Matt Mac - Trader Joe's

Trader Joe's Advertisement Campaign

Synopsis

Create an advertising campaign that will attract to Trader Joe's current demographic.

Intro

Trader Joe's is a chain of grocery stores with over 470 stores nationwide. Trader Joe’s is unlike many common grocery stores, whereas nearly 80% of the products it sells are Trader Joe’s private brand products. In my research I discovered that shoppers Male and Female parents aged 35-54, Hispanic, Asian, and Caucasian. Middle aged Asian men topped the charts for the target market.

Magazine Spreads

These magazine ads were designed to display the various cultural food types offered by Trader Joe's signature store brand food products. Pictured are diverse American families enjoying authentic meals from their respective cultures, the captions "We speak your language" signify that Trader Joe's is more than just a fresh food grocery store. That Trader Joe's offers food from all over the globe. Additionally the logo is paired with a non-slogan interjection used to wish someone enjoyment of the meal they are about to eat in the language closely related to the food type featured, think bon appétit from the French language.
The languages used are Italian, Spanish and Chinese (written in Pinyin).